Our organization was successful in creating an executing a previous media campaign that briefed the Japanese public on the damage inflicted on the national image because of the nation's pelagic whaling. The campaign assembled a dedicated team of western and Japanese scientists, scholars and media people to poll the Japanese people to ask if they considered whale meat a staple of the national diet (as the government and the Japan Whaling Association had claimed).
The campaign was successful. The survey indicated that most Japanese people NEVER eat whale meat. The campaign was called "The Battle of Nagata-cho" the following slide show provides insight into the methodology employed. The new 2012 campaign will have similar components - Japanese experts and Japanese media exposure promoting the thesis that dolphins and whales occupy a status of intellectual evolution that should shield them from inhumane acts at the hands of mankind - until a point in time where they may be truly free and declared - "persons".
The campaign was successful. The survey indicated that most Japanese people NEVER eat whale meat. The campaign was called "The Battle of Nagata-cho" the following slide show provides insight into the methodology employed. The new 2012 campaign will have similar components - Japanese experts and Japanese media exposure promoting the thesis that dolphins and whales occupy a status of intellectual evolution that should shield them from inhumane acts at the hands of mankind - until a point in time where they may be truly free and declared - "persons".